Privacy Policy

Loaded Spirits Ltd respect your privacy and are committed to protecting your personal data. This privacy notice will inform you as to how Loaded Spirits Ltd look after your personal data when you visit Loaded Spirits Ltd’ websites (regardless of where you visit it from) and when we collect your data and tell you about your privacy rights and how the law protects you.

Please also use the Glossary to understand the meaning of some of the terms used in this privacy notice.

 

1. IMPORTANT INFORMATION AND WHO WE ARE

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Purpose of this privacy notice

This privacy notice aims to give you information on how Loaded Spirits Ltd collects and processes your personal data through your use of a website, including any data you may provide through a website when you sign up to a newsletter, agree to receive marketing from us, or take part in a competition.

No Loaded Spirits Ltd website is intended for children, and we do not knowingly collect data relating to children.

It is important that you read this privacy notice together with any other privacy notice or fair processing notice we may provide on specific occasions when we are collecting or processing personal data about you so that you are fully aware of how and why we are using your data. This privacy notice supplements the other notices and is not intended to override them.

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Controller

Loaded Spirits Ltd are the Controller and are responsible for your personal data (collectively referred to as “Loaded”, “we”, “us” or “our” in this privacy notice).

We have appointed a data privacy manager who is responsible for overseeing questions in relation to this privacy notice. If you have any questions about this privacy notice, including any requests to exercise your legal rights, please contact the data privacy manager using the details set out below.

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Contact details

Our full details are:

Full name of legal entity: Loaded Spirits Ltd

Email address: info@loaded-spirits.co.uk

Postal address: Loaded Spirits Ltd, Unit 55A Cheney Manor Industrial Estate, Swindon SN22PJ

Telephone number: 07535 214693

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You have the right to make a complaint at any time to the Information Commissioner’s Office (ICO), the UK supervisory authority for data protection issues (www.ico.org.uk). We would, however, appreciate the chance to deal with your concerns before you approach the ICO so please contact us in the first instance.

Changes to the privacy notice and your duty to inform us of changes

This version was last updated on 15 Oct 2024.

The data protection law changed on 25 May 2018.

It is important that the personal data we hold about you is accurate and current. Please keep us informed if your personal data changes during your relationship with us.

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Third-party links

Our websites may include links to third-party websites, plug-ins and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements. When you leave our website, we encourage you to read the privacy notice of every website you visit.

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2. THE DATA WE COLLECT ABOUT YOU

Personal data, or personal information, means any information about an individual from which that person can be identified. It does not include data where the identity has been removed (anonymous data).

We may collect, use, store and transfer different kinds of personal data about you which we have grouped together follows:

• Identity Data includes first name, last name, gender, date of birth.

• Contact Data includes postal address, email address and telephone numbers.

• Technical Data includes internet protocol (IP) address, your login data, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform and other technology on the devices you use to access this website.

• Profile Data includes your username and password, your interests, preferences, feedback and survey responses.

• Usage Data includes information about how you use our website, products and services.

• Marketing and Communications Data includes your preferences in receiving marketing from us and our third parties and your communication preferences.

We also collect, use and share Aggregated Data such as statistical or demographic data for any purpose. Aggregated Data may be derived from your personal data but is not considered personal data in law as this data does not directly or indirectly reveal your identity. For example, we may aggregate your Usage Data to calculate the percentage of users accessing a specific website feature. However, if we combine or connect Aggregated Data with your personal data so that it can directly or indirectly identify you, we treat the combined data as personal data which will be used in accordance with this privacy notice.

We do not collect any Special Categories of Personal Data about you (this includes details about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, information about your health and genetic and biometric data). Nor do we collect any information about criminal convictions and offences.

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If you fail to provide personal data:

Where we need to collect personal data by law, or under the terms of a contract we have with you and you fail to provide that data when requested, we may not be able to perform the contract we have or are trying to enter into with you (for example, to provide you with goods or services). In this case, we may have to cancel a product or service you have with us but we will notify you if this is the case at the time.

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3. HOW IS YOUR PERSONAL DATA COLLECTED

We use different methods to collect data from and about you including through:

• Direct interactions. You may give us your Identity, Profile and Marketing Data by filling in forms or by corresponding with us by post, phone, email or otherwise. This includes personal data you provide when you:

• subscribe to our newsletter, services or publications;

• request marketing to be sent to you;

• enter a competition, promotion or survey; or

• give us some feedback.

• Automated technologies or interactions. As you interact with our website, we may automatically collect Technical Data about your equipment, browsing actions and patterns. We collect this personal data by using cookies, server logs and other similar technologies. We may also receive Technical Data about you if you visit other websites employing our cookies. Please see the Cookies section below for further details.

• Third parties or publicly available sources. We may receive personal data about you from various third parties and public sources as set out below:

• Technical Data from the following parties:

  • analytics providers that may include Google or Meta;

  • advertising networks; and

  • search information providers.

• Contact Data from providers of technical services.

• Identity and Contact Data from data brokers or aggregators.

• Marketing agencies – we may employ the services of agencies to run competitions or promotions on our behalf and they may collect personal data as part of the campaign.

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4.   HOW WE USE YOUR PERSONAL DATA

We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:

• Where we need to perform the contract we are about to enter into or have entered into with you.

• Where it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests.

• Where we need to comply with a legal or regulatory obligation.

Generally we do not rely on consent as a legal basis for processing your personal data other than in relation to sending direct marketing communications to you via email or text message. You have the right to withdraw consent to marketing at any time by contacting us.

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Purposes for which we will use your personal data

We have set out below, in a table format, a description of all the ways we plan to use your personal data, and which of the legal bases we rely on to do so. We have also identified what our legitimate interests are where appropriate.

Note that we may process your personal data for more than one lawful ground depending on the specific purpose for which we are using your data. Contact us if you need details about the specific legal ground, we are relying on to process your personal data where more than one ground has been set out in the table below:

Purpose/ActivityType Of DataLawful Basis For Processing Including Basis Of Legitimate Interest

To Manage Our Relationship With You Which Will Include: (A) Notifying You About Changes To Our Terms Or Privacy Policy (B) Asking You To Leave A Review Or Take A Survey(A) Identity (B) Profile (C) Marketing And Communications(I) Necessary To Comply With A Legal Obligation (Ii) Necessary For Our Legitimate Interests (To Keep Our Records Updated And To Study How Customers Use Our Products/Services)

To Enable You To Partake In A Prize Draw, Competition Or Complete A Survey(A) Identity (B) Contact (C) Profile (D) Usage (E) Marketing And Communications(I) Performance Of A Contract With You (Ii) Necessary For Our Legitimate Interests (To Study How Customers Use Our Products/Services, To Develop Them And Grow Our Business, To Run Competitions, Prize Draws And Promotions)

To Administer And Protect Our Business And This Website (Including Troubleshooting, Data Analysis, Testing, System Maintenance, Support, Reporting And Hosting Of Data)(A) Identity (B) Contact (C) Technical(I) Necessary For Our Legitimate Interests (For Running Our Business, Provision Of Administration And IT Services, Network Security, To Prevent Fraud And In The Context Of A Business Reorganisation Or Group Restructuring Exercise) (Ii) Necessary To Comply With A Legal Obligation

To Deliver Relevant Website Content And Advertisements To You And Measure Or Understand The Effectiveness Of The Advertising We Serve To You(A) Identity (B) Contact (C) Profile (D) Usage (E)Marketing And Communications (F) TechnicalNecessary For Our Legitimate Interests (To Study How Customers Use Our Products/Services And Website, To Develop Them, To Grow Our Business And To Inform Our Marketing Strategy)

To Use Data Analytics To Improve Our Website, Products/Services, Marketing, Customer Relationships And Experiences(A) Technical (B) UsageNecessary For Our Legitimate Interests (To Define Types Of Customers For Our Products And Services, To Keep Our Website Updated And Relevant, To Develop Our Business And To Inform Our Marketing Strategy)

To Make Suggestions And Recommendations To You About Goods Or Services That May Be Of Interest To You(A) Identity   (B) Contact (C) Technical (D) Usage (E) ProfileNecessary For Our Legitimate Interests (To Develop Our Products/Services And Grow Our Business)

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Marketing

We strive to provide you with choices regarding certain personal data uses, particularly around marketing and advertising. We have established the following personal data control mechanisms:

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Promotional offers from us

We may use your Identity, Contact, Technical, Usage and Profile Data to form a view on what we think you may want or need, or what may be of interest to you. This is how we decide which products, services and offers may be relevant for you (we call this marketing).

You will receive marketing communications from us if:

• you have requested information from us or consented to receiving information from us;

• or you have purchased goods or services from us or if you provided us with your details when you entered a competition or registered for a promotion and, in each case, you have not opted out of receiving that marketing.

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Third-party marketing

We will get your express opt-in consent before we share your personal data with any external company.

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Opting out

You can ask us or third parties to stop sending you marketing messages at any time by following the opt-out links on any marketing message sent to you, or by contacting us at any time.

Where you opt out of receiving these marketing messages, this will not apply to personal data provided to us as a result of a purchase made by you, product/service experience or other commercial transactions.

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Cookies

(i) Cookies are small files that are written or downloaded to your computer’s hard drive when you access a website. In compliance with the Privacy and Electronic Communications (EC Directive) Regulations 2003, and other relevant legislation in force from time to time, we may issue cookies to your computer when you log onto the Website. The cookies from our Website allow us to store and quickly retrieve login information on your computer and provide data that we can use to improve the quality of our service. They also allow us to monitor Website traffic and to personalise the content of the Website for you. You may set up your computer to reject cookies although, in that case, you may not be able to use certain features on our Website.

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(ii) Please note some of our business partners (including the advertisers or offer providers on our Website) may use cookies on our Website. We have no access to or control over these types of cookies.

(iii) Use of cookies by this website

Cookies are small text files that are placed on your computer by websites that you visit. They are widely used in order to make websites work, or work more efficiently, as well as to provide information to the owners of the site.

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You will be notified, and we shall request your consent to ‘opt-in’ if such cookies are used on our sites:

CookieNamePurpose

Google Analytics_utma
_utmb
_utmc
_utmz

 

These Cookies Are Used To Collect Information About How Visitors Use Our Site. We Use The Information To Compile Reports And To Help Us Improve The Site. The Cookies Collect Information In An Anonymous Form, Including The Number Of Visitors To The Site, Where Visitors Have Come To The Site From And The Pages They Visited.  

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Site Cookie AcceptanceAcknowledged_cookie_policyThis Cookie Is Used To Record If A User Has Accepted The Use Of Cookies On The Website.

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Most web browsers allow some control of most cookies through the browser settings. To find out more about cookies, including how to see what cookies have been set and how to manage and delete them, visit www.allaboutcookies.org.

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You can set your browser to refuse all or some browser cookies, or to alert you when websites set or access cookies. If you disable or refuse cookies, please note that some parts of this website may become inaccessible or not function properly.

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To opt out of being tracked by Google Analytics across all websites visit http://tools.google.com/dlpage/gaoptout.

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Change of purpose

We will only use your personal data for the purposes for which we collected it, unless we reasonably consider that we need to use it for another reason and that reason is compatible with the original purpose. If you wish to get an explanation as to how the processing for the new purpose is compatible with the original purpose, please contact us.

If we need to use your personal data for an unrelated purpose, we will notify you and we will explain the legal basis which allows us to do so.

Please note that we may process your personal data without your knowledge or consent, in compliance with the above rules, where this is required or permitted by law.

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5. DISCLOSURES OF YOUR PERSONAL DATA

We may have to share your personal data with the parties set out below for the purposes set out in the table in paragraph 4 above.

• Internal Third Parties as set out in the Glossary.

• External Third Parties as set out in the Glossary.

• Third parties to whom we may choose to sell, transfer, or merge parts of our business or our assets. Alternatively, we may seek to acquire other businesses or merge with them. If a change happens to our business, then the new owners may use your personal data in the same way as set out in this privacy notice.

We require all third parties to respect the security of your personal data and to treat it in accordance with the law. We do not allow our third-party service providers to use your personal data for their own purposes and only permit them to process your personal data for specified purposes and in accordance with our instructions.

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6. INTERNATIONAL TRANSFERS

It is our general policy that no transfer of your personal data is made outside the European Economic Area (EEA) or the UK. If we are ever required to transfer your personal data outside the EEA and the UK, (which consists of EU member states and Iceland, Lichtenstein and Norway), we will only do so using one of the following safeguards:

• the transfer is to a non-EEA country which has an adequacy decision by the EU Commission;

• the transfer is covered by a contractual agreement, which covers the GDPR requirements relating to transfers to countries outside the EEA and the UK;

• the transfer is to an organisation which has Binding Corporate Rules approved by an EU data protection authority.

Please note however, if you click on a third-party link within our websites, we will have no control over where your data is transferred, and you should check the privacy policy of that website.

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7. DATA SECURITY

We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. In addition, we limit access to your personal data to those employees, agents, contractors and other third parties who have a business need to know. They will only process your personal data on our instructions, and they are subject to a duty of confidentiality.

We have put in place procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.

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8. DATA RETENTION

How long will you use my personal data for?

We will only retain your personal data for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements.

To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal requirements.

In some circumstances you can ask us to delete your data: see the section entitled “Request erasure” below for further information.

In some circumstances we may anonymise your personal data (so that it can no longer be associated with you) for research or statistical purposes in which case we may use this information indefinitely without further notice to you.

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9. CHANGES TO THIS PRIVACY POLICY

This Privacy Policy may be updated any time. Any changes to our processing will take effect within a reasonable period following the implementation of our revised Privacy Policy. Your legal rights are not affected.

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10. YOUR LEGAL RIGHTS

Under certain circumstances, you have rights under data protection laws in relation to your personal data.You have the right to:

Request access to your personal data (commonly known as a “Data Subject Access Request”). This enables you to receive a copy of the personal data we hold about you and to check that we are lawfully processing it.

Request correction of the personal data that we hold about you. This enables you to have any incomplete or inaccurate data we hold about you corrected, though we may need to verify the accuracy of the new data you provide to us.

Request erasure of your personal data. This enables you to ask us to delete or remove personal data where there is no good reason for us continuing to process it. You also have the right to ask us to delete or remove your personal data where you have successfully exercised your right to object to processing (see below), where we may have processed your information unlawfully or where we are required to erase your personal data to comply with local law. Note, however, that we may not always be able to comply with your request of erasure for specific legal reasons which will be notified to you, if applicable, at the time of your request.

Object to processing of your personal data where we are relying on a legitimate interest (or those of a third party) and there is something about your situation which makes you want to object to processing on this ground as you feel it impacts on your fundamental rights and freedoms. You also have the right to object where we are processing your personal data for direct marketing purposes. In some cases, we may demonstrate that we have compelling legitimate grounds to process your information which override your rights and freedoms.

Request restriction of processing of your personal data. This enables you to ask us to suspend the processing of your personal data in the following scenarios: (a) if you want us to establish the data’s accuracy; (b) where our use of the data is unlawful but you do not want us to erase it; (c) where you need us to hold the data even if we no longer require it as you need it to establish, exercise or defend legal claims; or (d) you have objected to our use of your data but we need to verify whether we have overriding legitimate grounds to use it.

Request the transfer of your personal data to you or to a third party. We will provide to you, or a third party you have chosen, your personal data in a structured, commonly used, machine-readable format. Note that this right only applies to automated information which you initially provided consent for us to use or where we used the information to perform a contract with you.

Withdraw consent at any time where we are relying on consent to process your personal data. However, this will not affect the lawfulness of any processing carried out before you withdraw your consent. If you withdraw your consent, we may not be able to provide certain products or services to you. We will advise you if this is the case at the time you withdraw your consent.

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If you wish to exercise any of the rights set out above, please contact us.

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No fee usually required

You will not have to pay a fee to access your personal data (or to exercise any of the other rights). However, we may charge a reasonable fee if your request is clearly unfounded, repetitive or excessive. Alternatively, we may refuse to comply with your request in these circumstances.

What we may need from you

We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal data (or to exercise any of your other rights). This is a security measure to ensure that personal data is not disclosed to any person who has no right to receive it. We may also contact you to ask you for further information in relation to your request to speed up our response.

Time limit to respond

We try to respond to all legitimate requests within one month. Occasionally it may take us longer than a month if your request is particularly complex or you have made a number of requests. In this case, we will notify you and keep you updated.

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11. GLOSSARY

LAWFUL BASIS

Legitimate Interest means the interest of our business in conducting and managing our business to enable us to give you the best service/product and the best and most secure experience. We make sure we consider and balance any potential impact on you (both positive and negative) and your rights before we process your personal data for our legitimate interests. We do not use your personal data for activities where our interests are overridden by the impact on you (unless we have your consent or are otherwise required or permitted to by law). You can obtain further information about how we assess our legitimate interests against any potential impact on you in respect of specific activities by contacting us.

Performance of Contract means processing your data where it is necessary for the performance of a contract to which you are a party or to take steps at your request before entering into such a contract.

Comply with a legal or regulatory obligation means processing your personal data where it is necessary for compliance with a legal or regulatory obligation that we are subject to.

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THIRD PARTIES

Internal Third Parties

External Third Parties

Service providers acting as data processors based in the UK or EEA who provide IT and system administration services / PR and marketing services / website hosting and administration services.

Professional advisers acting as processors or joint controllers including lawyers, bankers, auditors and insurers who provide consultancy, banking, legal, insurance and accounting services.

HM Revenue & Customs, regulators and other authorities acting as processors or joint controllers based in the United Kingdom who require reporting of processing activities in certain circumstances.